Ford’s CEO Alan Mulally says that’s because hybrids will face continuing competition from increasingly more fuel-efficient engines. $10K penalty for hybrid At today’s press preview day at the 2010 Washington DC Auto Show, Mulally responded to … But, said Ford’s CEO, there will be a strong “competition between lower-cost hybrids ” and far greater fuel efficiency to be obtained from standard combustion engined cars , both gasoline and diesel. Hybrid projections unrealistic? …